As the crisis in Japan deepens, Canon India, a subsidiary of the Japanese imaging and optical products major, has pressed the panic button. In a major setback to its plans, Canon India is contemplating pulling out from advertising during the Indian Premier League (IPL) starting April 8.
However, an official broadcaster of the IPL-SET Max said there is no clause which can allow for any advertiser to pull out from the tournament under any circumstances. "There is no question of any advertiser pulling out once the contract is signed. Such provisions are not part of the terms and conditions," said Rohit Gupta, president of Multi Screen Media (the parent company of SET Max).
Canon, along with other Japanese companies, has increased its advertising and marketing spends over the last one year to ramp up its presence in the country.
However, an official broadcaster of the IPL-SET Max said there is no clause which can allow for any advertiser to pull out from the tournament under any circumstances. "There is no question of any advertiser pulling out once the contract is signed. Such provisions are not part of the terms and conditions," said Rohit Gupta, president of Multi Screen Media (the parent company of SET Max).
Canon, along with other Japanese companies, has increased its advertising and marketing spends over the last one year to ramp up its presence in the country.
